Tom, Vice President, The Center for Emotional Marketing (CEM), is a strategy, branding and innovation specialist with more than 25-years hands-on industry experience in consumer package goods, and a track record of successfully building brands in the U.S. and international markets.
He joined CEM in 2012, and today co-manages the firm implementing their proprietary Triggers® process to develop new product platforms, reposition iconic brands, as well as identify the insights that change consumers’ minds for clients.
Previously, he was senior director, experience design, at PepsiCo’s Frito-Lay division and was director of consumer and shopping insights for Quaker Foods. He spent 13 years with Kraft Foods including serving as a leader in global innovation, brand management and consumer insights.
Tom occasionally serves as a member of the adjunct faculty at the University of Chicago, teaching marketing strategy. He graduated from the Kellogg School of Management with an MBA degree; he earned his BA degree in economics and political science from Northwestern University.
He resides in Glencoe, Ill. with his husband, Bill. When he is not building client brands, he enjoys long walks with his two dogs and traveling.